Google Ads
Google Ads campaigns built to generate leads and revenue
In short
SIRO LABS manages Google Ads campaigns for businesses in the Netherlands, from Search and Performance Max to local campaigns targeting a specific region. We build campaigns around conversions, set up accurate conversion tracking and make sure landing pages match the ad, so ad spend actually delivers results.
Overview
Google Ads can deliver results quickly, but only when the setup is right. Many businesses waste budget on the wrong keywords, incomplete conversion tracking or landing pages that do not match the ad. At SIRO LABS we build campaigns designed around measurable results from the start, not just clicks.
We work with Search campaigns for direct search intent, Performance Max for broader reach across the full Google network, and local campaigns for businesses that want to attract customers from a specific region. Each campaign type is chosen based on what fits the business, the audience and the available budget.
Alongside campaign setup, we configure conversion tracking correctly, so it is clear which ads actually generate leads or sales. We also look critically at the landing page, because even a perfectly built campaign performs poorly if visitors land on a page that fails to convince them.
Why professional management makes the difference
Google Ads runs on an auction system in which relevance, bidding strategy and account structure directly affect cost per click and per conversion. Without a solid setup you often overpay for the wrong visitors, while proper management directs that same budget toward people who are actually likely to become customers.
The platform is also constantly changing, from new bidding strategies to shifts in Performance Max and AI driven campaign types. Businesses that do not actively adapt risk declining performance while competitors keep optimising.
Finally, conversion tracking is often the weak link. Without reliable data on which click actually led to a lead or a sale, optimisation becomes guesswork. Accurate tracking is the foundation on which every further improvement in an account is built.
Problems we solve
Wasted ad spend
Wrong keywords and overly broad targeting let budget leak away to visitors who never become customers.
Incomplete conversion tracking
Without accurate tracking, it stays unclear which campaigns actually deliver results.
Mismatched landing pages
Ads that lead to a generic page convert significantly worse than ones with a matching landing page.
No clear account structure
Unstructured accounts make optimisation difficult and drive up costs unnecessarily.
Lack of follow up
Campaigns that go live and are never adjusted afterward lose their return over time.
Benefits
Targeted visibility
Ads appear at the exact moment potential customers are actively searching for a solution.
Measurable results
Accurate conversion tracking shows exactly which campaigns generate leads and revenue.
Efficient use of budget
Ongoing optimisation directs budget toward the best performing campaigns and keywords.
Faster results than organic
Unlike SEO, Google Ads campaigns often deliver visibility and traffic within days.
Regional focus available
Local campaigns target specifically the area a business actually serves.
Full transparency
Management fees are always separate from ad spend, so it is always clear where money is going.
Industries
- Installation and technical services
- Construction and renovation
- Healthcare
- Legal services
- Real estate and estate agents
- Automotive
- Ecommerce and retail
- Financial services
- Hospitality and hotels
- Professional services
Our approach
- 1
Research and strategy
We analyse target audience, competition and search behaviour to define the right campaign strategy.
- 2
Account build
We structure Search, Performance Max and local campaigns in a way that matches the goal.
- 3
Conversion tracking setup
We set up reliable tracking so every lead or sale is attributed correctly.
- 4
Landing page alignment
We review and improve the landing page where needed so it matches the ad.
- 5
Optimisation and reporting
We adjust campaigns weekly based on data and report transparently on results.
Technology
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Performance Max
- Google Merchant Center
- Google Business Profile
- Conversion API
- Looker Studio
- Landing page optimisation
Why SIRO LABS
Focused on conversions, not clicks
We steer campaigns based on leads and revenue, not just visibility or click volume.
Management fee separate from ad spend
Our management fee is transparent and fully separate from the amount going to Google.
Landing page expertise in house
Because we also build websites, we improve not just the campaign but also where visitors land.
Active account management
We do not let campaigns sit idle, we continuously adjust based on live data.
Pricing and why we are the better choice
Google Ads management costs 399 euro per month, excluding ad spend. Many agencies charge a percentage of your ad budget, so your costs rise as soon as you scale. With us, management stays a fixed fee.
Google Ads management
399 euro per month
management only, ad spend not included
Google and Meta Ads combined
749 euro per month
both channels in one strategy
Google Business Profile setup
199 euro one-time
full local visibility setup
| Item | Typical market price | At SIRO LABS |
|---|---|---|
| Management fee | 500 to 1,500 euro per month | 399 euro per month |
| Percentage of ad spend | 10 to 20 percent on top | 0 percent, fixed fee |
| Campaign setup cost | 500 to 1,500 euro | included |
| Contract | 6 to 12 months | cancel monthly |
- Fixed fee: you can scale your ad budget without our fee scaling with it.
- We optimise for enquiries and revenue, not for clicks and impressions that only look good in a report.
- Landing pages, tracking and campaigns come from one team, which prevents wasted budget.
- Clear monthly reporting and direct WhatsApp contact instead of a ticket system.
Market figures are indicative Dutch benchmarks for comparison, not quotes from other providers. Our prices are starting prices excluding VAT; the final price depends on scope and complexity.
Frequently asked questions
What does Google Ads management cost?
The management fee is separate from the ad spend that goes to Google. After an intake we put together a proposal that fits the size and goals of the campaigns.
How quickly will I see results?
Google Ads can generate traffic and enquiries within days, but the most stable and efficient results typically develop after a few weeks of optimisation based on real data.
What is Performance Max?
Performance Max is a Google campaign type that automatically advertises across all Google channels, including Search, Display, YouTube and Gmail, based on predefined goals.
Is Google Ads suitable for local businesses?
Yes, with local campaigns and a well optimised Google Business Profile, businesses can target customers specifically within a certain region or radius around their location.
How is conversion measured?
We set up conversion tracking through Google Tag Manager and Google Analytics, making it clear exactly which ad led to an enquiry, call or sale.
Do you also work on the landing page?
Yes, we assess whether the landing page matches the ad and advise on or build improvements, so visitors actually convert once they arrive.
Related services
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Book a call and find out how targeted Google Ads campaigns can drive measurable growth.