Meta Advertising
Meta Ads that grow your business
In short
SIRO LABS builds and manages Meta advertising campaigns on Facebook and Instagram for businesses across the Netherlands, covering creative strategy, audience testing, retargeting and full pixel and Conversions API tracking. Our management fee is separate from your ad budget, so every euro goes towards reach.
Overview
Meta remains one of the most valuable channels for reaching new customers, provided the campaigns are set up properly. We design adverts that stand out in feeds and stories and that match the way people actually scroll and buy. No generic banners, just creative concepts built around your brand and audience.
Our approach blends data with creativity. We systematically test multiple audiences, ad formats and offers to find what works, then scale the winners. Advantage+ campaigns are used where they add value, combined with manual steering so you are never fully dependent on automation alone.
Tracking is the foundation of any successful campaign. We set up the Meta pixel and Conversions API correctly so conversions are measured reliably, even as cookies and browser restrictions make this harder. That way you know exactly what every advertising euro delivers, and we can adjust based on real results.
Why you need Meta Ads
Many businesses try running Meta ads themselves and hit rising cost per lead, declining results or campaigns that burn out after a few weeks. Without consistent creative refreshes and solid targeting, performance drops off quickly.
Meta's ad platform keeps changing, from iOS privacy updates to new formats such as WhatsApp click-to-message ads. Businesses that don't keep pace end up paying more for less. We track these developments and translate them into practical changes to your campaigns.
With the right strategy, Meta becomes a predictable source of leads and revenue rather than a cost without clear returns.
Problems we solve
High cost per lead
Campaigns getting more expensive without an improvement in lead quality.
Creative fatigue
Adverts that perform worse after a few weeks due to a lack of fresh content.
Unreliable tracking
Conversions not measured accurately due to pixel or privacy issues.
Wrong audience
Budget spent reaching people who will never become customers.
No clear follow-up
Leads coming in but never followed up or retargeted.
Benefits
Fee separate from ad spend
Transparent pricing with no hidden margin on your advertising budget.
Tailored creative strategy
Adverts built around your brand, product and audience.
Continuous testing
Structured A/B testing on creative, audience and offer for lasting results.
Reliable tracking
Pixel and Conversions API set up correctly for accurate data.
Smart retargeting
Bringing visitors and leads back with relevant follow-up ads.
Direct response channels
Lead ads and WhatsApp click-to-message for fast follow-up.
Industries
- E-commerce
- Hospitality
- Construction and installation
- Healthcare and wellbeing
- Sport and fitness
- Beauty and wellness
- Real estate
- Automotive
- Education
- Local services
Our approach
- 1
Strategy session
We map out your goals, audience and offer.
- 2
Creative and copywriting
We develop ad concepts, copy and visuals.
- 3
Tracking setup
Pixel and Conversions API are implemented correctly.
- 4
Launch and testing
Campaigns go live with multiple variants to test.
- 5
Optimisation and scaling
We adjust based on data and scale what works.
Technology
- Meta Ads Manager
- Meta Pixel
- Conversions API
- Advantage+ campaigns
- WhatsApp click-to-message ads
- Meta Lead Ads
- Google Tag Manager
- Google Analytics 4
- Canva
- CapCut
Why SIRO LABS
No margin on ad spend
Our fee is fixed and independent of your advertising budget.
Creative and data driven
We combine strong concepts with sharp analysis.
Fast to adapt
Short lines of communication and quick adjustments when results demand it.
Full transparency
You get insight into results, not just polished reports.
Pricing and why we are the better choice
Meta Ads management costs 399 euro per month, excluding ad spend. If you want Meta and Google combined, you pay 749 euro per month instead of two separate fees.
Meta Ads management
399 euro per month
management only, ad spend not included
Meta and Google Ads combined
749 euro per month
cheaper than both separately
AI ad videos
from 19 euro per video
creatives for your campaigns
| Item | Typical market price | At SIRO LABS |
|---|---|---|
| Management fee | 500 to 1,500 euro per month | 399 euro per month |
| Ad creatives | 150 to 400 euro per video | from 19 euro per video |
| Setup cost | 500 to 1,500 euro | included |
| Contract | 6 to 12 months | cancel monthly |
- We produce the creatives ourselves with AI video, so you can test far more variations for a fraction of normal production costs.
- A fixed monthly fee, so our fee does not grow when your ad budget grows.
- Campaigns connect to your website, WhatsApp and CRM so leads never fall through the cracks.
- No annual contract, you stay because it works.
Market figures are indicative Dutch benchmarks for comparison, not quotes from other providers. Our prices are starting prices excluding VAT; the final price depends on scope and complexity.
Frequently asked questions
What does Meta Ads management cost?
Our management fee is fixed and entirely separate from your advertising budget, so you always know where you stand. The exact fee depends on the scope and complexity of your campaigns, which we discuss during an introductory call.
What's the minimum ad budget I need?
This varies by industry and goal, but we recommend a realistic minimum so Meta's algorithm has enough data to optimise properly. We always give concrete advice based on your specific situation.
Do you work with Advantage+ campaigns?
Yes, we use Advantage+ where it adds value, combined with manual control over audience and creative so you are never fully reliant on automation.
How do you handle tracking after the iOS privacy changes?
We set up the Conversions API alongside the standard pixel so conversions are measured reliably despite browser restrictions and privacy rules, giving you more accurate data to act on.
Do you also create the ad creatives?
Yes, we develop concepts, copy and visuals matched to your brand. For video ads we also work with AI generated UGC style content to complement your existing material.
How quickly will I see results?
Initial data usually comes in within a few days, but reliable optimisation takes several weeks of testing. We report regularly so you can track progress.
Related services
Ready to grow with Meta Ads?
Book a call and find out what Meta advertising can do for your business.