AI & Workflow Automation

AI automation that saves time and captures every lead

In short

SIRO LABS builds AI and workflow automation for SMEs across the Netherlands, covering WhatsApp automation, lead follow-up, CRM integration, quoting and invoicing, appointment reminders, review requests, internal reporting and AI chat assistants, so processes run faster and no customer falls through the cracks.

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Overview

Many businesses lose time and revenue to manual work that could easily be automated, leads that aren't followed up quickly enough, customer questions that sit unanswered, or data retyped by hand between systems. We build automations that solve this without adding extra work for your team.

We always start with the process, not the tool. By first understanding how leads, customers and internal teams move through your organisation, we build workflows that genuinely fit how the business operates. Think of a WhatsApp bot that answers questions and pushes leads into your CRM, or a system that automatically generates quotes and sends invoices.

Automation doesn't mean everything becomes impersonal. We design systems that take over repetitive work so your team can focus on the conversations that really matter, while customers get helped faster and more consistently than before.

Why you need AI automation

Growing businesses often hit the same wall: the number of leads and customer questions grows faster than the team can handle. Without automation this leads to slow response times, missed leads, and a team working overtime on tasks that don't require strategic thinking.

Customers today expect a fast reply, ideally within minutes, via WhatsApp or chat. Businesses that don't respond quickly lose leads to competitors who reply instantly, even when their offer isn't necessarily better.

With the right automation, processes become not just faster but also more consistent and measurable. You get visibility into where leads stall, how long follow-up takes and where time is being lost, insight you usually don't have without automation.

Problems we solve

Slow lead follow-up

Leads only getting a reply after hours or days and dropping off.

Manual data entry

Data retyped between systems by hand, leading to errors.

Missed appointments

Customers not showing up because no reminder was sent.

Incomplete reporting

Managers lacking an up to date view of performance and processes.

Overloaded team

Staff stuck doing repetitive work instead of valuable customer contact.

Benefits

Faster lead follow-up

Instant response to new enquiries via WhatsApp or email.

Less manual work

Data flows automatically between systems without retyping.

Better customer experience

Consistent, fast communication at any time of day.

Fewer missed appointments

Automatic reminders reduce no-shows.

More reviews

Automated requests sent at the right moment after a purchase or appointment.

Clear overview

Up to date internal reporting without manual compilation.

Industries

Construction and installation
Healthcare and wellbeing
Real estate
Automotive
Sport and fitness
Beauty and wellness
Hospitality
E-commerce
Financial services
Professional services

Our approach

1
Process analysis
We map out your current workflows and bottlenecks.
2
Automation design
We define which steps get automated and how.
3
Integration with existing systems
We connect your CRM, calendar, accounting and communication channels.
4
Build and testing
The automation is built and thoroughly tested against edge cases.
5
Go live and training
We launch everything and make sure your team can work with it.
6
Monitoring and optimisation
We track performance and refine where needed.

Technology

Make
Zapier
n8n
WhatsApp Business API
HubSpot
Pipedrive
OpenAI
Google Sheets
Airtable
Moneybird
Twilio
Slack

Why SIRO LABS

Process focused, not tool focused

We start with your workflow, not a pre-built template.

Practical, working systems

Automations that fit how your team actually works.

Broad technical knowledge

We work with whichever tools suit your situation best, not one single platform.

Ongoing support

We monitor and improve automations after they go live too.

Pricing and why we are the better choice

A WhatsApp or workflow automation costs 499 euro one-time plus 99 euro per month. Custom automation through an agency often starts at several thousand euros for the same time savings.

WhatsApp automation

499 euro one-time

then 99 euro per month

AI calling agent integration

699 euro one-time

then 199 euro per month

Custom workflows

on request

integrations with CRM, calendar and invoicing

Item	Typical market price	At SIRO LABS
Building the automation	1,500 to 4,000 euro	from 499 euro
Ongoing management	200 to 500 euro per month	from 99 euro per month
Manual work per week	5 to 15 hours	largely automated
Delivery time	4 to 8 weeks	usually 1 to 2 weeks

We only automate what demonstrably saves time or earns money, not expensive systems nobody uses.
Everything runs on reliable tools you can keep using yourself, with no vendor lock-in.
Website, ads, calling agent and follow-up are connected, so your entire customer process is airtight.
Fixed price up front, short delivery time and direct contact through WhatsApp.

Market figures are indicative Dutch benchmarks for comparison, not quotes from other providers. Our prices are starting prices excluding VAT; the final price depends on scope and complexity.

Frequently asked questions

Which processes can you automate?

Almost any repetitive process with clear steps qualifies, from WhatsApp lead follow-up to quoting, invoicing, appointment reminders, review requests and internal reporting. We discuss during intake what will save the most time.

Does automation work with my current CRM?

In most cases yes, we integrate automations with widely used CRM systems such as HubSpot and Pipedrive, and can also build custom integrations for less common systems.

Is an AI chat assistant the same as a chatbot?

An AI chat assistant goes further than a standard chatbot with fixed answers. It understands context, handles a wide range of questions and can hand off to a staff member or trigger actions in your systems.

How long does it take to build an automation?

This depends on complexity, simple workflows are often live within one to two weeks, while larger projects involving multiple system integrations take longer. We always give a concrete estimate upfront.

What happens if an automation makes a mistake?

We build in checkpoints and error alerts so issues become visible quickly. We also actively monitor after launch to catch and resolve unexpected situations.

Can automation also help with internal reporting?

Yes, we can automatically pull data from multiple systems into an up to date overview, so managers no longer need to compile reports by hand.